Kevin Kelly, Chief Executive Officer of Emerald Packaging
Kevin Kelly has been the chief executive officer of Emerald Packaging, Inc. since 2002. During that period the company has quadrupled in size by diversifying into lamination, laser microperforation, and pouch making while remaining one of the largest bag converters west of the Mississippi. He also founded epac, the industry’s leading manufacturer of digitally printed flexible packaging. Kevin has helped champion sustainable packaging options in the industry, a commitment recognized by the Flexible Packaging Association (FPA) with three awards in the Sustainable category since 2013. He sits on the boards of the Western Plastics Association, the industry’s trade and lobbying group along the coast, and the FPA. He has helped write legislation in California regarding the use of the term “biodegradable” in packaging, resin pellet containment, and store take-back programs.
Kevin began his professional career as a journalist with BusinessWeek Magazine. During a 10-year career he covered the airline and manufacturing industries and the economy. He wrote for several publications about running a business after leaving the magazine and continues to write through his blog Musings of a CEO. He serves as board chair for Bishop O’Dowd High School in Oakland as part of a long commitment to Catholic education, mainly fundraising for financial aid programs. He has a master’s degree from the London School of Economics. He is married with three children.
Dan Bourgault, VP, Sales & Business Development at Replenium
I have over 20+ years experience in Sales, Sales Operations, Marketing, and Business Development. My career path has mainly focused within entertainment, CPG, restaurant, and retail (specialty and grocery) space for both e-commerce, in-store, and digital technology. I have worked for Kodak, Universal Studios, GE/NBC, Premier Retail Networks, Coupons.com, Instacart and currently with Replenium. In my roles I have been successful across multiple platforms including TV, theme parks, motion pictures, online, mobile and out of home media. Under my leadership I have helped develop category leading digital media products, and built several national sales and marketing teams to successfully drive exposure and revenue.
The Digital Evolution: The Giant Opportunity for Produce is to Embrace an Ecommerce Strategy - 90% of online grocery orders contain produce. There is a massive opportunity for the produce industry to significantly help their retail partners drive up basket size and customer retention, and drive up produce sales as well. Apples, berries, lettuce should be weekly auto-replenishment items just like yogurt, soda, and bread. Is it possible for the produce industry to start influencing what goes into a customers basket? This session will cover everything from marketing strategies, to challenges with online shopping platforms.